Photoshop Tutorial for Non-Designers: Layer Masks
Design for Marketers Are you creating a banner for an image ad, email, or promotional campaign? Do you have a great image that you want to fade into a background color but don’t know how? Here’s an...
View ArticlePhotoshop Tutorial for Non-Designers: Removing a Background
Design for Marketers As marketers, we’re asked to wear several hats. Occasionally, one of those hats is designer. But without the right Photoshop skills, your graphics can come out looking…well let’s...
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Wait…Microsoft Paint Still Exists?!
Yes it still exists. And it can be a fantastic tool for creating fast, and free, graphics! Images constitute a huge chunk of content marketing today — especially eye-catching photos or graphics that...
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Fundamentals of a Logo
I like to view logos as if you’re shaking hands with a stranger for the first time. The first impression is very important and is established within seconds. Logos give your brand personality and an...
View ArticleHow to Design Landing Pages for your Paid Search Campaign
When developing a paid campaign, advertisers need to think beyond the ad content and have appropriate landing pages for each ad. Instead of using an existing page on the site and assuming that’s “good...
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